Today in this article we are going to learn about SEO through a quick guide.
So Let’s start
What is SEO and How it Works?
SEO is a part of digital marketing and in digital marketing, there are several techniques available through we can bring targeted traffic to our website or blog, the techniques are as follows:
- SEO – Search Engine Optimization
- SEM – Search Engine Marketing (Paid Ads on Google, Yahoo & Bing)
- PPC – Pay Per Click Advertising
- SMO – Social Media Optimization
- SMM – Social Media Marketing (Paid Ads Facebook & Linkedin Ads)
- Email Marketing
- Affiliate Marketing
- Blogging / Content Marketing
Without knowing What is SEO, it will be quite difficult to understand and implement the rest of the digital marketing techniques mentioned above.
First, let’s understand in detail about what SEO is and how it works.
In simple words, SEO (Search Engine Optimization) is a technique through which we optimize a website to increase the number of visitors by acquiring a top-ranking position in SERP (Search Engine Results Page) including Google, Yahoo Bing and Other Search Engines.
Only the high-ranking websites at SERP get decent organic traffic.
What is Organic Traffic?
The Traffic which comes from search engines is called Organic Traffic, simply it means when a web user searches for something and visits a website by clicking on the results of a search engine (SERP).
For Example, You’re running an SEO Company in Mumbai and if someone is searching in search engines using keywords relevant to ‘SEO Company’ and your website showing at the top and visitors coming to your website through that top placement.
Through Top rankings only we get Organic Traffic to a website.
SEO = TOP RANKINGS IN SERP
How SEO Works?
SEO works in three simple steps.
#Step 1 Crawling:
The search engine is a complex algorithm (computerized program), these complex algorithms are called spiders or bots who go out to crawl (scanning) websites on the internet.
Spiders find new websites and pages by following links added on the website and once a new page is found the spider or bots program reads all the content including page Meta title, URL, Description along with page content and Images.
#Step 2 Indexing:
After Crawling all the data it stores in a huge online data library in encoded format to save space called “Index“
#Step 3 Matching:
In the last step when a user types a query on a search engine search bar, the search engine algorithm triggers as goes back to indexed data library to fetch the required information.
In most cases, the search engine would have millions of matching information, so it uses an algorithm or program to determine in which order to display the results.
The search engine displays the information in less than a second on SERP (Search Engine Results Page) And it gives better positions to those websites, who update their website with new & unique content regularly & also follow the ranking factors.
Read here: Google’s 200 Ranking Factors
So at the end, the user analyzes displayed information of search results and reaches a website, that’s how SEO works.
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